21 Digital Marketing Experts on How AI Search Overviews are Changing Their Industry
Last summer, the Medill School of Journalism, Media Integrated Marketing Communications piloted a new program called The Spiegel Scholars Program. We invited three highly qualified master’s students—Ariel, Kristen, and Momo—to help us write a research report on how AI is changing the advertising industry. Over three months, our team interviewed 21 marketing executives, transcribed the […]
Consumer Adoption of AI Search Is Accelerating: Implications for Marketing Practice
Executive Summary Research points to a fundamental reconfiguration of search, with AI tools accelerating adoption, changing consumer behaviors and challenging marketing frameworks. AI-driven search is not a peripheral trend but a transformative force redefining discoverability. The question is no longer if marketers should adapt, but how quickly they can realign strategies to remain relevant in this […]
Harvard Independent: Journalism at Risk in the AI Era
Generative AI is changing how we discover information—and journalism is caught in the middle. When large language models can synthesize reporting instantly, fewer readers click through to the sources that fund newsroom jobs and months-long investigations. That’s the tension at the heart of Harvard Independent’s new piece, which features insight from Kelly Cutler, Associate Professor and […]