Engagement drives outcomes.
We prove it. You use it.
Who We Are: Part of Medill, Powered by Northwestern
The Medill Spiegel Research Center (SRC) is part of Northwestern University’s Medill School of Journalism, Media, Integrated Marketing Communications. Established in 2011 through a generous gift from Professor Emeritus Edward J. “Ted” Spiegel and his wife, Audrey, the center continues Northwestern’s long tradition of applied research in advertising and marketing, supported by corporations, alumni, and industry partners.
Mission and Focus
Our mission is to conduct evidence-based, data-driven research that reveals how customer engagement drives financial performance. We analyze the impact of behaviors across social media, mobile, customer reviews and ratings, loyalty programs, multi-vendor platforms, and more. Led by Research Director Professor Ed Malthouse, our team collaborates with faculty, post-doctoral fellows, doctoral candidates, and graduate student fellows, with strategic input from our advisory board.
Recognized, Published, Partnered
100+ peer-reviewed studies and industry white papers
Partnerships with Google, Nielsen, Publicis, Mondelez, and more
Host of the Retail Analytics Council and IMC Council
Featured in Harvard Business Review, Ad Age, top academic journals, and more
Collaborate
The Spiegel Research Center is always looking to partner on research that shapes the future of advertising and marketing. If you’re navigating questions about customer behavior, ad effectiveness, or marketing ROI, we can help.
From Research to Results
