Star Ratings and Review Content
How do star ratings and review content influence purchase?
Self Motivated vs. Prompted Reviews
How does self selection impact star ratings for online reviews?
From Reviews to Revenue
How do rating and reviews affect conversion rates on e-commerce sites?
What Causes Subscribers To Pay For Local News?
What Content and Behaviors Help Local News Organizations Retain Subscribers
Multi-Sided Platforms
Customer Data Allows Retailers to Understand the Value of MSPS
The Consumer Engagement Engine
A New Framework to Understand How Customers Engage with Brands
Medill Survey Shows Most News Industry Workers Believe Polls are Overused and Unreliable
People working in U.S. media believe 2020 presidential election coverage was generally fair, but they also think polling was overplayed and unreliable, according to the first-ever Medill Media Industry Survey at Northwestern University.
Bedtimes, “The Business Journal for the Sleep Products Industry” Featured Medill Spiegel Research Center Findings
Mattress buyers are less reliant on such reviews than other shoppers but still value them, survey finds.
Medill, Mather to Offer Subscriber Engagement Index
Mather Economics and Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications have formed a partnership to aggregate and analyze U.S. news media companies’ user behavior and subscription data.
Two Major Industry Players Join Medill’s New Subscriber Index
Two major news industry organizations, McClatchy and Mather Economics, have signed on to the new Medill Subscriber Engagement Index, a tool designed to give local news outlets more actionable intelligence on their readers than ever before.