How Online Reviews Influence Sales

Evidence of the Power of Online Reviews to Shape Customer Behavior

Retail Marketing

How Engagement Shapes Consumer Behavior Across Retail Settings

Branded App ROI

Evidence of the Value of Consumer Engagement Via Branded Apps

Paid vs. Owned Media

The Impact of Owned Media vs. Paid Media on Brand Sales

How B2B Engagement Drives Revenue

Evidence that Engagement with Marketing Drives Business Results in B2B Relationships

Social Media Contests

Do consumers who engage in social media contests buy more?

Online Negative Word-of-Mouth

Do negative posts in a social media environment impact purchase behavior?

Mobile Apps

How does multi-channel engagement affect purchase behavior?

Multi-Platform Engagement

How does multi-channel engagement affect purchase behavior?

Loyalty Programs

Do instant rewards drive purchase in a loyalty program?