Concepts and Theory
Schultz, D. and Malthouse, E.C. (2017), Interactivity, Marketing Communication and Emerging Markets: A Way Forward, Journal of Current Issues & Research in Advertising, 38(1), 17-30.
Calder, B., Malthouse, E. C., & Maslowska, E. (2016). Brand Marketing, Big Data and Social Innovation as Future Research Directions for Engagement, Journal of Marketing Management. 32(5-6). 579-585
Maslowska, E., Malthouse, E. C., and Collinger, T. (2016), The Customer Engagement Ecosystem, Journal of Marketing Management, 32(5-6), 469-501.
Malthouse, E. C., Haenlein, M., Skiera, B., Wege, E., & Zhang, M. (2013). Managing customer relationships in the social media era: Introducing the social CRM house. Journal of interactive marketing, 27(4), 270-280.
Hennig-Thurau, T., Malthouse, E. C., Friege, C., Gensler, S., Lobschat, L., Rangaswamy, A., & Skiera, B. (2010). The impact of new media on customer relationships. Journal of service research, 13(3), 311-330.
Business to Business
Gopalakrishna, S., Malthouse, E. C., & Lawrence, J. M. (2019). Managing customer engagement at trade shows. Industrial Marketing Management, 81, 99-114.
Malthouse, E. C., Wang, W. L., Calder, B. J., & Collinger, T. (2019). Process control for monitoring customer engagement. Journal of Marketing Analytics, 7(2), 54-63.
Wang, W.L, Malthouse, E.C., Calder, B., and Uzunoglu, E. (2018) B2B Content Marketing for Professional Services: In-Person Versus Digital Contacts, Industrial Marketing Management
Malthouse, E. C., Calder, B. J., Kim, S. J., and Vandenbosch, M. (2016), Evidence that User-Generated Content that Produces Engagement Increases Purchase Behaviours, Journal of Marketing Management, 32(5-6), 427-444.
Malthouse, E.C., Calder, B., and Vandenbosch, M. (2016), Creating Brand Engagement on Digital, Social and Mobile Media. Customer Engagement: Contemporary Issues and Challenges. Edited by Brodie, Hollebeek and Conduit. Roudledge, pp 79-95.
Media Engagement and Experience
Malthouse, E.C. and Calder, B. (2017), From Advertising to Engagement, Handbook of Communication Engagement. Edited by Kim Johnson and Maureen Taylor Wiley.
Calder, B., Isaac, M.S., and Malthouse, E.C. (2016), Capturing Consumer Experiences: A Context Specific Approach to Measuring Engagement, Journal of Advertising Research, 56 (1). Best paper 2016
Calder, B. J., Malthouse, E. C., & Schaedel, U. (2009). An experimental study of the relationship between online engagement and advertising effectiveness. Journal of interactive marketing, 23(4), 321-331.
Calder, B. J., & Malthouse, E. C. (2008). Media engagement and advertising effectiveness. Kellogg on advertising and media, 1, 36.
Malthouse, E. C., Calder, B. J., & Tamhane, A. (2007). The effects of media context experiences on advertising effectiveness. Journal of Advertising, 36(3), 7-18.