The Credit Union Advantage in a Zero-Click World
In a recent Copacino Fujikado thought leadership piece on navigating the zero-click era, insights from qualitative research conducted by the Spiegel Research Center (SRC) help frame how trust, visibility and decision-making are changing in an AI search environment. The article draws directly from SRC interviews with senior marketing leaders to show why brands need to move beyond traditional SEO and focus on being “called on” by AI systems. Findings from the SRC reinforce that trust, authenticity and perceived honesty play a decisive role in commercial intent and brand selection.
Read, “The Credit Union Advantage in a Zero-Click World.” Learn more about working with the SRC.