Congratulations Black Friday
You’ve come a long way since your name was coined 50 years ago. You’re growing up. Your adorable children—Cyber Monday, Small Business Saturday, and Giving Tuesday—are carving out their own identities and becoming part of culture. You’re not as volatile; we’ve seen fewer doorbuster dustups make the national news in recent years. You’re less frenzied; your disciples are more likely to greet you from a comfy chair in a cozy home than a folding chair in a frigid parking lot. Yet, you still managed to set new records for spending this year. Kudos.
You’re a Conditioned Tradition
You’re one of the hottest topics around Thanksgiving dinner tables. You appeal to people’s nostalgic tendencies in addition to their consumerist ones. The Spiegel Research Center analysis of data from Prosper Research & Analytics showed that among people delaying purchases until sales events start, a full one-third say they wait… because it’s tradition (33.2%).
Read more from Copacino Fujikado. by Phil Flickinger.
Read more about the Spiegel Research Center (SRC) partnership with Copacino Fujikado.