Feature in TechRepublic: Google Search Adds More AI Features, Visibility Gets Harder for Publishers
Google Search Adds More AI Features, Visibility Gets Harder for Publishers The rise of AI-powered search is forcing marketers to rethink how they measure visibility and success online. In a recent TechRepublic article, Northwestern University’s Kelly Cutler argues that “traditional SEO must expand to include generative engine optimization (GEO), with a focus on visibility and […]
Content Marketing and AI – Best Practices
Content Marketing and AI – Best Practices How can we leverage best practices and AI for content marketing? By Kelly Cutler, Northwestern University Content Marketing has long been the cornerstone of successful digital marketing strategies. It involves the creation, publishing, and distribution of valuable and relevant information to attract, educate, and retain customers. Challenges associated with […]