Google Search Adds More AI Features, Visibility Gets Harder for Publishers
The rise of AI-powered search is forcing marketers to rethink how they measure visibility and success online. In a recent TechRepublic article, Northwestern University's Kelly Cutler argues that "traditional SEO must expand to include generative engine optimization (GEO), with a focus on visibility and measurement within zero-click environments." As Google continues to integrate AI-generated answers into search, the ability to be cited and surfaced by AI systems may become just as important as earning clicks. Read the full article for insights into how AI search is reshaping publisher traffic, SEO strategy and brand visibility.
Tagged AI-generated answers, Artificial Intelligence, brand visibility, content marketing, digital marketing, generative engine optimization, Google Search, Kelly Cutler, marketing measurement, marketing strategy, Medill Spiegel Research Center, Northwestern University, publisher visibility, search engine optimization, search marketing, SEO, Zero-Click Search
