From Pinterest to TikTok: Where Halloween Shoppers Really Get Their Ideas in 2025
Executive Summary Halloween remains one of America’s most celebrated and commercially influential holidays—blending tradition, creativity, and commerce. Insights from the September 2025 Prosper Insights and Analytics survey (n = 8,045) reveal that while celebration rates remain steady, the way and where consumers draw inspiration and make purchases are evolving. 5% of U.S. adults plan to […]
This Halloween Consumers Aren’t Scared of Inflation
Executive Summary: Halloween remains a key retail event in the United States, attracting millions of consumers and generating significant economic activity through costume purchases, decorations, and seasonal festivities, even amidst varying participation rates and broader economic fluctuations. In 2024, 72.4% of adults plan to celebrate Halloween. The most common Halloween activities include handing out candy, […]