Research Reveals Media Synergy is the Sweet Spot
At the 2025 AUDIENCExSCIENCE conference, hosted by the Advertising Research Foundation (ARF) on March 25–26 in New York City, leaders in advertising, media, and data science gathered to explore the future of audience measurement. Among the standout presentations was Return on Media, a research study led by the Retail Analytics Council’s Larry DeGaris, Executive Director […]