Insights from the 2025 Tech Summit
Session Summary — Tech Summit Oct. 9, 2025 New York City, NY Transforming Marketing With Generative AI Presented by Kelly Cutler, Professor and Associate Director of Research, Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University This session examined the evolving digital marketing ecosystem, including the impact of large language models and how they […]
Partnership with Copacino Fujikado to Advance Data-Driven Marketing
A first-of-its-kind partnership has been announced between Northwestern University’s Medill Spiegel Research Center (SRC) and Seattle-based independent creative and media agency Copacino Fujikado, as reported by MediaPost. Recognized nationally by Ad Age as one of the best small agencies in the country, Copacino Fujikado brings 27 years of creative expertise and experience working with hundreds […]
How AI Is Reshaping Digital Marketing
At the ANA MarTech Conference in Chicago, Kelly Cutler, Associate Professor and Associate Director of Research at Northwestern University’s Spiegel Research Center and author of Search Marketing: A Strategic Approach to SEO and SEM, presented “Evolution of Digital in the Era of AI.” During the presentation, Kelly shared an in-depth look at how artificial intelligence […]