AI in Search Marketing Adoption Is High While Gaps Remain
Artificial Intelligence in Search Marketing 2026 AI has rapidly moved from an emerging technology to essential infrastructure in search marketing, yet significant questions remain about adoption depth, organizational readiness, and measurable impact. To address these, the Spiegel Research Center conducted this study to uncover how marketing professionals are integrating AI into their search workflows, what […]
Creator Marketing 2026: Wave 4
A Survey of Marketing Professionals Who Use Creator Marketing: Full Findings Report By Frank Dudley, Professor and Associate Director, Retail Analytics Council, and Frank Mulhern, Ph.D., Professor, former Associate Dean and Director, Retail Analytics Council. The Retail Analytics Council is part of the Medill Spiegel Research Center at the Medill School of Journalism, Media, Integrated […]