Artificial Intelligence in Search Marketing 2026
AI has rapidly moved from an emerging technology to essential infrastructure in search marketing, yet significant questions remain about adoption depth, organizational readiness, and measurable impact. To address these, the Spiegel Research Center conducted this study to uncover how marketing professionals are integrating AI into their search workflows, what business outcomes they are achieving, and where critical capability gaps persist. The findings will inform the development of targeted resources, actionable benchmarks, and programming designed to help marketers navigate AI adoption with confidence and build competitive advantage in an increasingly automated landscape.