Thanksgiving and Black Friday: Trends and Traditions
Executive Summary: This report explores consumer behavior and trends surrounding the Thanksgiving and Black Friday holiday shopping events based on the November 2024 Prosper Insights & Analytics survey (n=8,135). Key insights include: Shopping Participation: 3% of adults plan to shop during Thanksgiving weekend; 39.1% “definitely” and 35.2% “maybe.” Planning to shop has grown at an […]
Winter Holidays and Shopping Trends: Insights from October 2024 Data
Executive Summary: This article presents key findings from the October 2024 Prosper Insights & Analytics survey (n=8,191), focusing on early holiday celebration plans, spending behavior, and shopping trends for the winter season. The results highlight evolving consumer preferences, spending patterns, and economic influences as the holiday season approaches. Key Findings: Holiday Celebrations: 92.8% of respondents […]
This Halloween Consumers Aren’t Scared of Inflation
Executive Summary: Halloween remains a key retail event in the United States, attracting millions of consumers and generating significant economic activity through costume purchases, decorations, and seasonal festivities, even amidst varying participation rates and broader economic fluctuations. In 2024, 72.4% of adults plan to celebrate Halloween. The most common Halloween activities include handing out candy, […]