Super Bowl LIX From Tailgates to Retail Trends
Super Bowl LIX From Tailgates to Retail Trends By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council Executive Summary: The Super Bowl continues to hold a significant place in American culture, rivaling major holidays such as Father’s Day and Halloween in terms of participation. The 2025 survey by Prosper Insights & Analytics highlights […]
AI’s Rapid Growth Limited to the Young and Affluent; Trust and Privacy Issues Remain
AI’s Rapid Growth Limited to the Young and Affluent; Trust and Privacy Issues Remain By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council Executive Summary: Generative Artificial Intelligence (AI) is transforming how consumers and businesses interact with technology, offering new opportunities for personalization, efficiency, and creativity. A recent survey by Prosper Technologies provides […]
Unwrapping Holiday Shopping 2024
Unwrapping Holiday Shopping 2024 By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council A recent survey provides insight into how prepared shoppers were by mid-December. Based on data from the 94.7% of people who shop for the holidays, the results reveal a mix of careful planning and last-minute scrambling. Here’s where consumers stood leading […]
Thanksgiving and Black Friday: Trends and Traditions
Executive Summary: This report explores consumer behavior and trends surrounding the Thanksgiving and Black Friday holiday shopping events based on the November 2024 Prosper Insights & Analytics survey (n=8,135). Key insights include: Shopping Participation: 3% of adults plan to shop during Thanksgiving weekend; 39.1% “definitely” and 35.2% “maybe.” Planning to shop has grown at an […]
Winter Holidays and Shopping Trends: Insights from October 2024 Data
Executive Summary: This article presents key findings from the October 2024 Prosper Insights & Analytics survey (n=8,191), focusing on early holiday celebration plans, spending behavior, and shopping trends for the winter season. The results highlight evolving consumer preferences, spending patterns, and economic influences as the holiday season approaches. Key Findings: Holiday Celebrations: 92.8% of respondents […]
This Halloween Consumers Aren’t Scared of Inflation
Executive Summary: Halloween remains a key retail event in the United States, attracting millions of consumers and generating significant economic activity through costume purchases, decorations, and seasonal festivities, even amidst varying participation rates and broader economic fluctuations. In 2024, 72.4% of adults plan to celebrate Halloween. The most common Halloween activities include handing out candy, […]