What Moms (and Shoppers) Want in 2025
Executive Summary: Based on April 2025 data from Prosper Insights & Analytics, and in cooperation with the National Retail Federation (NRF), we present planned Mother’s Day activities. Mother’s Day continues to hold a strong position in American consumer behavior and retail spending, despite shifts in economic conditions and gift preferences. Key findings from the 2025 […]
New Book by Retail Analytics Council Offers a Roadmap for Building Consumer Preference in the Digital Age
Retail has never stood still, but the pace of change in recent years, driven by the rise of e-commerce and reshaped by the pandemic, has been unprecedented. In a new book, titled Rethinking Retail: What Marketers and Retailers Can Learn About Consumer Preference from Analytics, the leaders of the Retail Analytics Council offer data-driven insight […]
Research Reveals Media Synergy is the Sweet Spot
At the 2025 AUDIENCExSCIENCE conference, hosted by the Advertising Research Foundation (ARF) on March 25–26 in New York City, leaders in advertising, media, and data science gathered to explore the future of audience measurement. Among the standout presentations was Return on Media, a research study led by the Retail Analytics Council’s Larry DeGaris, Executive Director […]
Despite Tradition, Easter Shoppers Prioritize Sweet Treats Over Sentimental Staples
Executive Summary: Prosper Insights & Analytics, in cooperation with the National Retail Federation (NRF), has been surveying consumers for over 20 years on their seasonal retail shopping plans. Easter ranks between the Super Bowl and Mother’s Day in popularity among American celebrations. Over the past nine years, there has been a slight decrease in the […]
Gen-Z, Millennials, and Gen-X drive St. Patrick’s Day Spending
Executive Summary: St. Patrick’s Day emerges as a flourishing American celebration, gaining popularity and showcasing notable trends in consumer behavior. The latest Prosper Insights & Analytics survey conducted in February 2025 reveals insights into participation rates, spending habits, and the demographics of celebrators. St. Patrick’s Day participation remains strong, with 61.8% of people planning to […]
Valentine’s Day Evolves with Fewer Romantic Celebrations, More Family-Centered Traditions
Executive Summary: Valentine’s Day has long been associated with romance, but recent trends suggest that its focus and participation are shifting. Fewer people celebrate with romantic partners; instead, more include family, friends, and even pets. Economic factors, shifting consumer behaviors, and other shifts reshape how Americans observe Valentine’s Day. Valentine’s Day celebration rates have decreased […]
Super Bowl LIX From Tailgates to Retail Trends
Super Bowl LIX From Tailgates to Retail Trends By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council Executive Summary: The Super Bowl continues to hold a significant place in American culture, rivaling major holidays such as Father’s Day and Halloween in terms of participation. The 2025 survey by Prosper Insights & Analytics highlights […]
AI’s Rapid Growth Limited to the Young and Affluent; Trust and Privacy Issues Remain
AI’s Rapid Growth Limited to the Young and Affluent; Trust and Privacy Issues Remain By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council Executive Summary: Generative Artificial Intelligence (AI) is transforming how consumers and businesses interact with technology, offering new opportunities for personalization, efficiency, and creativity. A recent survey by Prosper Technologies provides […]