Session Summary — Tech Summit Oct. 9, 2025 New York City, NY
Transforming Marketing With Generative AI
Presented by Kelly Cutler, Professor and Associate Director of Research, Medill School of Journalism, Media, Integrated Marketing Communications, Northwestern University
This session examined the evolving digital marketing ecosystem, including the impact of large language models and how they are transforming search and information discovery. As platforms like Google Gemini and ChatGPT integrate generative AI into search experiences, consumers now encounter new options and conversational answers instead of traditional search results pages. The presentation examined the current landscape and explored the effects of AI on content visibility, SEO and Paid Search strategy, and performance measurement. Through case examples and research insights, participants gained a framework for adapting marketing strategy, analytics, and organizational capabilities to thrive in an AI-driven discovery environment. Read more about Transforming Marketing with Generative AI.
