Shaping the Future of Integrated Marketing Communications
Connecting marketing leaders, alumni, academics, and industry experts to advance the field through research, insights, and collaboration.
What is the Integrated Marketing Communications Council?
The IMC Council, an initiative of the Spiegel Research Center at Northwestern University, brings together scholars, practitioners, and alumni committed to advancing the field of Integrated Marketing Communications through applied research, interdisciplinary dialogue, and thought leadership. The Council serves as a platform for data-driven inquiry with a focus on producing research that improves business practice through integrity, transparency, rigor, and relevance. With publications, events, and ongoing engagement, the Council fosters a diverse professional community and provides access to research, data, and perspectives that inform strategic marketing practice.
Leading Research and Analytics in Integrated Marketing Communications
The IMC Council’s research approach emphasizes applied insight, with a focus on producing and curating evidence-based work that has direct implications for industry practice. Research publications will highlight methodology and articulate the value of findings in clear, actionable terms. The Council is committed to facilitating dialogue among a diverse set of stakeholders—academics, alumni, industry leaders, and students, ensuring that research reflects a wide range of perspectives and practical applications. As a generator of original insights and a steward of contemporary thinking in marketing communications, the Council will deliver content that demonstrates analytical depth, clarity, and alignment with emerging trends in media, technology, and consumer behavior.
Join the Integrated Marketing Communications Council
Overview of membership benefits:
- Access to exclusive research.
- Networking opportunities with marketing leaders.
- Invitations to council events and discussions.