Frank Mulhern

Hamad bin Khalifa Al-Thani Professor of Integrated Marketing Communications at the Medill School at Northwestern University and Director of the Retail Analytic Council

As Director of the Retail Analytic Council, Dr. Mulhern specializes in research on retail marketing, the role of technology and analytics in retailing and e-commerce, and the integration of digital media and marketing. His research has appeared in numerous scholarly journals including the Journal of Marketing, Journal of Marketing Communications, Journal of Retailing, Journal of Advertising, International Journal of Research in Marketing, Journal of Interactive Marketing and Journal of Business Research. Professor Mulhern serves as Academic Advisor for the Jio Institute in Navi Mumbai, India. He is the co-author of the textbook, Marketing Communications: Integrated Theory, Strategy and Tactics.


Professor Mulhern served an Associate Dean of Integrated Marketing Communications programs and Associate Dean of Research over a 20-year span at Northwestern. He has consulted for several corporations on marketing communications, database marketing and media allocation models. Professor Mulhern conducts executive education and speaks at corporations and universities in the U.S., Europe and Asia. Dr. Mulhern was previously on the faculty at the Smeal College of Business Administration, Penn State University. He earned his Ph.D. in Marketing from the McCombs School of Business, University of Texas at Austin.

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