Explore the latest news, announcements and updates on Medill Spiegel Research Center and customer engagement.
Nearly half of local news outlets’ digital subscribers are “zombie” readers who visit the website less than once a month, according to a data analysis in 45 markets by Northwestern University’s Medill Spiegel Research Center.
People working in U.S. media believe 2020 presidential election coverage was generally fair, but they also think polling was overplayed and unreliable, according to the first-ever Medill Media Industry Survey at Northwestern University.
Bedtimes, “The Business Journal for the Sleep Products Industry” Featured Medill Spiegel Research Center Findings
Mattress buyers are less reliant on such reviews than other shoppers but still value them, survey finds.
Mather Economics and Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications have formed a partnership to aggregate and analyze U.S. news media companies’ user behavior and subscription data.
Two major news industry organizations, McClatchy and Mather Economics, have signed on to the new Medill Subscriber Engagement Index, a tool designed to give local news outlets more actionable intelligence on their readers than ever before.
How digital loyalty programs have radically changed during the pandemic Read More »
Here’s an article analyzing how journalism has changed in the past twenty years after 9/11 Read More »
Relevant article on falling trust in media outlets (especially among Republicans) Read More »
Good article on collaboration among local news organizations from @LocalNewsIni #localnews #collaboration #reporting Read More »
Emerging trend -- local investors buying news outlets from large chains to reverse decades of... Read More »
How nonprofits are stepping in to help solve the problem of Midwest news deserts! #Midwest #news... Read More »
Part 2 of a 3-part series about Craig Duff's students' videos on Midwest local news... Read More »
The Medill Local News Initiative is launching a three-part series featuring student videos that explore... Read More »