Explore the latest news, announcements and updates on Medill Spiegel Research Center and customer engagement.
Nearly half of local news outlets’ digital subscribers are “zombie” readers who visit the website less than once a month, according to a data analysis in 45 markets by Northwestern University’s Medill Spiegel Research Center.
People working in U.S. media believe 2020 presidential election coverage was generally fair, but they also think polling was overplayed and unreliable, according to the first-ever Medill Media Industry Survey at Northwestern University.
Bedtimes, “The Business Journal for the Sleep Products Industry” Featured Medill Spiegel Research Center Findings
Mattress buyers are less reliant on such reviews than other shoppers but still value them, survey finds.
Mather Economics and Northwestern University Medill School of Journalism, Media, Integrated Marketing Communications have formed a partnership to aggregate and analyze U.S. news media companies’ user behavior and subscription data.
Two major news industry organizations, McClatchy and Mather Economics, have signed on to the new Medill Subscriber Engagement Index, a tool designed to give local news outlets more actionable intelligence on their readers than ever before.