Frank Mulhern
Hamad bin Khalifa Al-Thani Professor of Integrated Marketing Communications at the Medill School at Northwestern University and Director of the Retail Analytic Council As Director of the Retail Analytic Council, Dr. Mulhern specializes in research on retail marketing, the role of technology and analytics in retailing and e-commerce, and the integration of digital media and […]
Larry DeGaris
Executive Director, Medill Spiegel Research Center, Northwestern University Larry’s career sits at the intersection of academia and practice. After receiving his doctorate, he held full-time senior-level research positions at IPG and Ogilvy. As a faculty member, he remained active in the industry through research consulting with corporate partners. An expert in sponsorship and sports marketing, […]
Nearly Half of Digital Subscribers Are ‘Zombies,’ Medill Analysis Finds
Nearly half of local news outlets’ digital subscribers are “zombie” readers who visit the website less than once a month, according to a data analysis in 45 markets by Northwestern University’s Medill Spiegel Research Center.