Insights & Resources
21 Digital Marketing Experts on How AI Search Overviews are Changing Their Industry
Last summer, the Medill School of Journalism, Media Integrated Marketing Communications piloted a new program called The Spiegel Scholars Program. We invited three highly qualified
Spiegel Research Center Data Visualizations Earn Top Honors
Spiegel Research Center Data Visualizations Earn Top Honors Two data visualization projects affiliated with the Spiegel Research Center were recognized at the 2026 Big Ten
SRC Research Highlights the Role of Trust in a Zero-Click Economy
The Credit Union Advantage in a Zero-Click World In a recent Copacino Fujikado thought leadership piece on navigating the zero-click era, insights from qualitative research
Updated Report: The State of IMC 2025 – How Integration Is Reshaping the Future of Marketing
Executive Summary The Spiegel Research Center conducted a nationwide survey of 161 experienced marketing professionals to uncover the most pressing challenges and trends in Integrated
P2Pi Feature: Why Retail Media Measurement Is Lagging
Research Reveals Why Retail Media Measurement Is Lagging Expectations By Michael Applebaum January 5, 2026 Retail media is maturing faster than the systems used to