Insights & Resources
Content Marketing and AI – Best Practices
Content Marketing and AI – Best Practices How can we leverage best practices and AI for content marketing? By Kelly Cutler, Northwestern University Content Marketing has
The Evolution of Digital Marketing in the Era of AI
The Evolution of Digital Marketing in the Era of AI By Kelly Cutler, Northwestern University The Evolution of Digital Data privacy has taken the spotlight
Forbes Puts the Spotlight on Rethinking Retail by the Retail Analytics Council
The Retail Analytics Council’s book, Rethinking Retail: What Marketers and Retailers Can Learn About Consumer Preference from Analytics, is already drawing national attention. Forbes recently
Back-to-School and College Spending Rivals Holiday Season Spending
Executive Summary The July 2024 Prosper Insights and Analytics survey (n = 7,533) highlights the scale and dynamics of back-to-school and college shopping, underscoring its
Stars, Stripes, and Spending-July Fourth by the Numbers
Executive Summary: The Fourth of July is the second most popular American holiday, following only Christmas. Key highlights include: 4% of respondents plan to celebrate