Insights & Resources
How Generative AI Is Transforming Modern Marketing
In a recent presentation titled Transforming Marketing With Generative AI: A Research-Based Approach, Kelly Cutler, Associate Professor of Marketing and Communication at Northwestern University, explored
Strategic Shopping: Why Americans Start Early but Spend Less
Executive Summary The 2025 holiday season reflects a growing tension between enthusiasm and economic restraint. Data from the October 2025 Prosper Insights & Analytics survey,
Retail Media Networks and Creator Marketing in the Digital Marketing Ecosystem
Executive Summary Digital Marketing has become a mainstay in modern marketing, commanding significant budgetary allocation. Within this dynamic landscape, Retail Media Networks (RMNs) and Influencer
Insights From P2PI LIVE & Expo: Shopper Emotion
At the Path to Purchase Institute’s P2PI LIVE & Expo, new research highlighted how deeply emotion shapes today’s shopping experience—and what that means for brands
ANA Feature: GEO Is the New SEO
GEO Is the New SEO Generative engine optimization — or how to supply content that will capture AI bots’ attention — is gaining ground By