Insights & Resources

How Online Reviews Influence Sales

Evidence of the Power of Online Reviews to Shape Customer Behavior

Feature: As AI Eats Web Traffic, Don’t Panic—Evolve

An SEO expert offers three tips for adapting to “zero click” searches and chatbots. Based on insights from Kelly Cutler, an associate professor at the

SRC partner: New Black Friday with Less Impulse, More Intention

Congratulations Black Friday You’ve come a long way since your name was coined 50 years ago. You’re growing up. Your adorable children—Cyber Monday, Small Business Saturday, and

Google AI Overviews Decoded

At the Spiegel Research Center, we collaborate with faculty, organizations, and students on advertising research projects. One of the ways we engage students is through

How Generative AI Is Transforming Modern Marketing

In a recent presentation titled Transforming Marketing With Generative AI: A Research-Based Approach, Kelly Cutler, Associate Professor of Marketing and Communication at Northwestern University, explored