Insights & Resources
Retail Media Networks and Creator Marketing in the Digital Marketing Ecosystem
Executive Summary Digital Marketing has become a mainstay in modern marketing, commanding significant budgetary allocation. Within this dynamic landscape, Retail Media Networks (RMNs) and Influencer
Insights From P2PI LIVE & Expo: Shopper Emotion
At the Path to Purchase Institute’s P2PI LIVE & Expo, new research highlighted how deeply emotion shapes today’s shopping experience—and what that means for brands
ANA Feature: GEO Is the New SEO
GEO Is the New SEO Generative engine optimization — or how to supply content that will capture AI bots’ attention — is gaining ground By
From Pinterest to TikTok: Where Halloween Shoppers Really Get Their Ideas in 2025
Executive Summary Halloween remains one of America’s most celebrated and commercially influential holidays—blending tradition, creativity, and commerce. Insights from the September 2025 Prosper Insights and
Insights from the 2025 Tech Summit
Session Summary — Tech Summit Oct. 9, 2025 New York City, NY Transforming Marketing With Generative AI Presented by Kelly Cutler, Professor and Associate Director