Insights & Resources
Grandparents Represented 14% of Back-to-School Shoppers: Don’t Miss Them in Your Seasonal Campaign
Back-to-school season is one of the biggest shopping seasons of the year for families across the country. It’s also an important time for advertisers, as
Harvard Independent: Journalism at Risk in the AI Era
Generative AI is changing how we discover information—and journalism is caught in the middle. When large language models can synthesize reporting instantly, fewer readers click
The Evolution of Digital Marketing in the Era of AI
The Evolution of Digital Marketing in the Era of AI By Kelly Cutler, Northwestern University The Evolution of Digital Data privacy has taken the spotlight
Forbes Puts the Spotlight on Rethinking Retail by the Retail Analytics Council
The Retail Analytics Council’s book, Rethinking Retail: What Marketers and Retailers Can Learn About Consumer Preference from Analytics, is already drawing national attention. Forbes recently
Northwestern Featured in ANA Article on How In-House Agencies Use AI
The Association of National Advertisers (ANA) highlighted Northwestern University’s Spiegel Research Center in its feature “How Are In-House Agencies Utilizing AI Tools?” The article includes