Insights & Resources
Northwestern Featured in ANA Article on How In-House Agencies Use AI
The Association of National Advertisers (ANA) highlighted Northwestern University’s Spiegel Research Center in its feature “How Are In-House Agencies Utilizing AI Tools?” The article includes
Back-to-School and College Spending Rivals Holiday Season Spending
Executive Summary The July 2024 Prosper Insights and Analytics survey (n = 7,533) highlights the scale and dynamics of back-to-school and college shopping, underscoring its
ANA Feature: Northwestern Research Explores Generative AI’s Role in Marketing Teams
The Association of National Advertisers (ANA) recently featured Northwestern University’s research on how marketing teams are integrating generative AI. The article, “Northwestern Study Finds Enthusiasm,
Stars, Stripes, and Spending-July Fourth by the Numbers
Executive Summary: The Fourth of July is the second most popular American holiday, following only Christmas. Key highlights include: 4% of respondents plan to celebrate
How AI Is Reshaping Digital Marketing
At the ANA MarTech Conference in Chicago, Kelly Cutler, Associate Professor and Associate Director of Research at Northwestern University’s Spiegel Research Center and author of