Insights & Resources
Customer Preferences in Retail: Private Labels and Brand Loyalty
Executive Summary: This article examines the impact of private labels and consumer brand preference on retail, utilizing data from Prosper Insights & Analytics across various
Retail Trends Among Hispanic Consumers
Executive Summary: The Hispanic population in the U.S. shows unique demographic trends and behaviors, significantly influencing household dynamics, spending habits, and media consumption, which are
Retail Trends, Spending, and July Fourth Celebratory Patterns
Executive Summary: The Fourth of July is the second most popular American holiday, following only Christmas. Key highlights include: 87.2% of respondents celebrate the Fourth
Retail Trends, Spending, and Father’s Day Celebratory Patterns
Executive Summary: Father’s Day, observed on Sunday, June 16, 2024, is the sixth most popular American holiday, surpassing Halloween but trailing behind the Super Bowl.
Retail Trends and Spending for Memorial Day and Graduation
Executive Summary: Memorial Day and graduation celebrations significantly influence consumer behavior, with many adults participating in related activities and spending. Participation in Memorial Day sales