Insights & Resources
Kelly Cutler Presented on AI ROI at the 2026 AMEC Global Summit on Measurement
Kelly Cutler, associate professor and associate director of research at Northwestern University’s Medill Spiegel Research Center, presented at the 2026 AMEC Global Summit on Measurement,
More Than Notebooks and Backpacks
By Melissa Nelson, Marketing and Communications, Retail Analytics Council, Northwestern University Findings from research conducted by Prosper Insights & Analytics, in cooperation with the National
Featured in ANA: Kelly Cutler Discusses Paid Search in the AI Era
Kelly Cutler, associate professor and associate director of research at Northwestern University’s Medill Spiegel Research Center, was featured in the Association of National Advertisers (ANA)
What the Fourth of July Helps Marketers Understand about Tradition, Not Transactions
By Melissa Nelson, Marketing and Communications, Retail Analytics Council, Northwestern University Every holiday offers marketers an opportunity to better understand holiday consumer behavior. This year’s
Featured in ANA: Kelly Cutler Discusses Generative Engine Optimization
Kelly Cutler, associate professor and associate director of research at Northwestern University’s Medill Spiegel Research Center, was featured in the Association of National Advertisers (ANA)