Insights & Resources

How Experience-Driven Gifting is Shaping Mother’s Day Retail

Executive Summary Mother’s Day continues to stand out as one of the most widely celebrated holidays in the U.S., with strong participation and growing economic

Feature in JAR: Extending Media Context Effects-Bidirectional Emotional Carryover Using Galvanic Skin Response

Drawing on biometric and self-reported data from viewers in four countries, this study examines the bidirectional relationship between media context and advertising, offering insights into

SRC Presents New Findings on Advertising Context at ARF AudiencexScience 2026

At Advertising Research Foundation (ARF) AudiencexScience 2026 in New York City, during the March 18 and 19 program, one theme came into sharper focus: context

Feature in WSJ: AI Is Rewriting the Old Rules of Google Search and SEO

AI Is Rewriting the Old Rules of Google Search and SEO By Andrew Blackman Kelly Cutler, associate professor of digital marketing and visual communication at

Retail Trends, Spending, and Easter Celebratory Patterns

Executive Summary Easter falls between the Super Bowl and Mother’s Day in terms of popularity among American celebrations. Over the past eight years, there has