Insights & Resources

Feature in TechRepublic: Google Search Adds More AI Features, Visibility Gets Harder for Publishers

Google Search Adds More AI Features, Visibility Gets Harder for Publishers The rise of AI-powered search is forcing marketers to rethink how they measure visibility

Insights From ARF CSI: Decoding the Emotions of Shopping to Win in Retail

Larry DeGaris, executive director of Spiegel Research Center, and Elizabeth Harris, Chief Strategy Officer at Arc Worldwide, presented “Arc Shopper Sentiment Study: Decoding the Emotions

How Experience-Driven Gifting is Shaping Mother’s Day Retail

Executive Summary Mother’s Day continues to stand out as one of the most widely celebrated holidays in the U.S., with strong participation and growing economic

Feature in JAR: Extending Media Context Effects-Bidirectional Emotional Carryover Using Galvanic Skin Response

Drawing on biometric and self-reported data from viewers in four countries, this study examines the bidirectional relationship between media context and advertising, offering insights into

SRC Presents New Findings on Advertising Context at ARF AudiencexScience 2026

At Advertising Research Foundation (ARF) AudiencexScience 2026 in New York City, during the March 18 and 19 program, one theme came into sharper focus: context