Grandparents and Back-to-School and College Shopping in 2026
Research looks at the role grandparents play in back-to-school and college shopping and how household composition shapes their spending, shopping habits and response to marketing. September 13, 2026 Executive Summary By Melissa Nelson, Marketing and Communications, Retail Analytics Council, Northwestern University Back-to-school and college are major retail events for grandparents in addition to parents, making […]
What the Fourth of July Helps Marketers Understand about Tradition, Not Transactions
By Melissa Nelson, Marketing and Communications, Retail Analytics Council, Northwestern University Every holiday offers marketers an opportunity to better understand holiday consumer behavior. This year’s Fourth of July findings reveal insights that extend well beyond a single celebration and into the next retail season. People don’t gather because they shop. They shop because they gather. […]
Father’s Day Spending as Consumers Seek More Meaningful Ways to Celebrate
Executive Summary Based on a survey of 7,914 consumers conducted by Prosper Insights & Analytics in cooperation with the National Retail Federation, Father’s Day remains one of America’s most celebrated holidays, with spending and participation continuing to grow. 76.8% of Americans plan to celebrate Father’s Day in 2026, making it the nation’s sixth most popular […]