Feature in TechRepublic: Google Search Adds More AI Features, Visibility Gets Harder for Publishers
Google Search Adds More AI Features, Visibility Gets Harder for Publishers The rise of AI-powered search is forcing marketers to rethink how they measure visibility and success online. In a recent TechRepublic article, Northwestern University’s Kelly Cutler argues that “traditional SEO must expand to include generative engine optimization (GEO), with a focus on visibility and […]
Feature in WSJ: AI Is Rewriting the Old Rules of Google Search and SEO
AI Is Rewriting the Old Rules of Google Search and SEO By Andrew Blackman Kelly Cutler, associate professor of digital marketing and visual communication at Northwestern University, was featured in a recent Wall Street Journal article on the future of search. Cutler explained how AI is reshaping digital visibility, noting that “This is not the […]