Featured in ANA: Kelly Cutler Discusses Generative Engine Optimization
Kelly Cutler, associate professor and associate director of research at Northwestern University’s Medill Spiegel Research Center, was featured in the Association of National Advertisers (ANA) discussing the rapid shift from traditional search engine optimization (SEO) to generative engine optimization (GEO). The article highlights findings from Spiegel Research Center research showing that while 95% of senior […]
Feature in TechRepublic: Google Search Adds More AI Features, Visibility Gets Harder for Publishers
Google Search Adds More AI Features, Visibility Gets Harder for Publishers The rise of AI-powered search is forcing marketers to rethink how they measure visibility and success online. In a recent TechRepublic article, Northwestern University’s Kelly Cutler argues that “traditional SEO must expand to include generative engine optimization (GEO), with a focus on visibility and […]
Feature in WSJ: AI Is Rewriting the Old Rules of Google Search and SEO
AI Is Rewriting the Old Rules of Google Search and SEO By Andrew Blackman Kelly Cutler, associate professor of digital marketing and visual communication at Northwestern University, was featured in a recent Wall Street Journal article on the future of search. Cutler explained how AI is reshaping digital visibility, noting that “This is not the […]