Insights & Resources
From Pinterest to TikTok: Where Halloween Shoppers Really Get Their Ideas in 2025
Executive Summary Halloween remains one of America’s most celebrated and commercially influential holidays—blending tradition, creativity, and commerce. Insights from the September 2025 Prosper Insights and
Partnership with Copacino Fujikado to Advance Data-Driven Marketing
A first-of-its-kind partnership has been announced between Northwestern University’s Medill Spiegel Research Center (SRC) and Seattle-based independent creative and media agency Copacino Fujikado, as reported
Harvard Independent: Journalism at Risk in the AI Era
Generative AI is changing how we discover information—and journalism is caught in the middle. When large language models can synthesize reporting instantly, fewer readers click
Consumer Adoption of AI Search Is Accelerating: Implications for Marketing Practice
Executive Summary Research points to a fundamental reconfiguration of search, with AI tools accelerating adoption, changing consumer behaviors and challenging marketing frameworks. AI-driven search is not
Grandparents Represented 14% of Back-to-School Shoppers: Don’t Miss Them in Your Seasonal Campaign
Back-to-school season is one of the biggest shopping seasons of the year for families across the country. It’s also an important time for advertisers, as