Insights & Resources
Updated Report: The State of IMC 2025 – How Integration Is Reshaping the Future of Marketing
Executive Summary The Spiegel Research Center conducted a nationwide survey of 161 experienced marketing professionals to uncover the most pressing challenges and trends in Integrated
P2Pi Feature: Why Retail Media Measurement Is Lagging
Research Reveals Why Retail Media Measurement Is Lagging Expectations By Michael Applebaum January 5, 2026 Retail media is maturing faster than the systems used to
Americans Feel the Holiday Spending Squeeze
Executive Summary The latest Prosper Insights & Technologies survey paints a clear picture of how Americans are feeling—and spending—as they head into the holiday season.
How Online Reviews Influence Sales
Evidence of the Power of Online Reviews to Shape Customer Behavior
Feature: As AI Eats Web Traffic, Don’t Panic—Evolve
As AI Eats Web Traffic, Don’t Panic—Evolve An SEO expert offers three tips for adapting to “zero click” searches and chatbots. Based on insights from