Insights & Resources
Feature: Highlight in Ads of Brands on Science Marketing
Spiegel Research Center Study on Trust, Transparency & Advertising to Scientists SRC research was spotlighted in Ads of Brands, highlighting a new study on how
Food Quality Dominates Restaurant Choice and Spending
Executive Summary Dining out remains a near-universal behavior among U.S. adults, with restaurant usage, spending, and preferences shaped by household composition, income, and perceptions of
Feature: SRC Research Guides CPG Brands on Generative AI in MediaPost
Spiegel Research Center’s AI Framework Spotlighted in MediaPost Northwestern’s Medill Spiegel Research Center was recently featured in MediaPost, where its ITMS framework: Introduce, Test, Measure,
Valentine’s Day Beyond Cards and Candy
Executive Summary Valentine’s Day remains a meaningful but evolving consumer holiday, shaped by long-term declines in participation alongside steady and increasingly targeted spending. Findings from
The Business of Watching the Super Bowl
Executive Summary The Super Bowl continues to operate as a major cultural and consumer event, with participation levels rivaling traditional U.S. holidays and spending patterns