Insights & Resources
Stars, Stripes, and Spending-July Fourth by the Numbers
Executive Summary: The Fourth of July is the second most popular American holiday, following only Christmas. Key highlights include: 4% of respondents plan to celebrate
Beyond the Tie: What’s Driving Father’s Day Spending in 2025
Executive Summary: Father’s Day, observed on Sunday, June 15, 2025, continues to rank as the sixth most popular American holiday, trailing just behind the Super
What Moms (and Shoppers) Want in 2025
Executive Summary: Based on April 2025 data from Prosper Insights & Analytics, and in cooperation with the National Retail Federation (NRF), we present planned Mother’s
New Book by Retail Analytics Council Offers a Roadmap for Building Consumer Preference in the Digital Age
Retail has never stood still, but the pace of change in recent years, driven by the rise of e-commerce and reshaped by the pandemic, has
Research Reveals Media Synergy is the Sweet Spot
At the 2025 AUDIENCExSCIENCE conference, hosted by the Advertising Research Foundation (ARF) on March 25–26 in New York City, leaders in advertising, media, and data