Insights & Resources
Food Quality Dominates Restaurant Choice and Spending
Executive Summary Dining out remains a near-universal behavior among U.S. adults, with restaurant usage, spending, and preferences shaped by household composition, income, and perceptions of
Valentine’s Day Beyond Cards and Candy
Executive Summary Valentine’s Day remains a meaningful but evolving consumer holiday, shaped by long-term declines in participation alongside steady and increasingly targeted spending. Findings from
The Business of Watching the Super Bowl
Executive Summary The Super Bowl continues to operate as a major cultural and consumer event, with participation levels rivaling traditional U.S. holidays and spending patterns
21 Digital Marketing Experts on How AI Search Overviews are Changing Their Industry
Last summer, the Medill School of Journalism, Media Integrated Marketing Communications piloted a new program called The Spiegel Scholars Program. We invited three highly qualified
Spiegel Research Center Data Visualizations Earn Top Honors
Spiegel Research Center Data Visualizations Earn Top Honors Two data visualization projects affiliated with the Spiegel Research Center were recognized at the 2026 Big Ten