Insights & Resources
P2Pi Feature: Why Retail Media Measurement Is Lagging
Research Reveals Why Retail Media Measurement Is Lagging Expectations By Michael Applebaum January 5, 2026 Retail media is maturing faster than the systems used to
Americans Feel the Holiday Spending Squeeze
Executive Summary The latest Prosper Insights & Technologies survey paints a clear picture of how Americans are feeling—and spending—as they head into the holiday season.
How Online Reviews Influence Sales
Evidence of the Power of Online Reviews to Shape Customer Behavior
Feature: As AI Eats Web Traffic, Don’t Panic—Evolve
An SEO expert offers three tips for adapting to “zero click” searches and chatbots. Based on insights from Kelly Cutler, an associate professor at the
SRC partner: New Black Friday with Less Impulse, More Intention
Congratulations Black Friday You’ve come a long way since your name was coined 50 years ago. You’re growing up. Your adorable children—Cyber Monday, Small Business Saturday, and