Insights & Resources
Forbes Puts the Spotlight on Rethinking Retail by the Retail Analytics Council
The Retail Analytics Council’s book, Rethinking Retail: What Marketers and Retailers Can Learn About Consumer Preference from Analytics, is already drawing national attention. Forbes recently
Back-to-School and College Spending Rivals Holiday Season Spending
Executive Summary The July 2024 Prosper Insights and Analytics survey (n = 7,533) highlights the scale and dynamics of back-to-school and college shopping, underscoring its
ANA Feature: Northwestern Research Explores Generative AI’s Role in Marketing Teams
The Association of National Advertisers (ANA) recently featured Northwestern University’s research on how marketing teams are integrating generative AI. The article, “Northwestern Study Finds Enthusiasm,
Stars, Stripes, and Spending-July Fourth by the Numbers
Executive Summary: The Fourth of July is the second most popular American holiday, following only Christmas. Key highlights include: 4% of respondents plan to celebrate
Beyond the Tie: What’s Driving Father’s Day Spending in 2025
Executive Summary: Father’s Day, observed on Sunday, June 15, 2025, continues to rank as the sixth most popular American holiday, trailing just behind the Super