Insights & Resources
Unwrapping Holiday Shopping 2024
Unwrapping Holiday Shopping 2024 By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council A recent survey provides insight into how prepared shoppers were by
Thanksgiving and Black Friday: Trends and Traditions
Executive Summary: This report explores consumer behavior and trends surrounding the Thanksgiving and Black Friday holiday shopping events based on the November 2024 Prosper Insights
Winter Holidays and Shopping Trends: Insights from October 2024 Data
Executive Summary: This article presents key findings from the October 2024 Prosper Insights & Analytics survey (n=8,191), focusing on early holiday celebration plans, spending behavior,
This Halloween Consumers Aren’t Scared of Inflation
Executive Summary: Halloween remains a key retail event in the United States, attracting millions of consumers and generating significant economic activity through costume purchases, decorations,
What Retailers Need to Know about Back-to-School and College Spending
Executive Summary: As the back-to-school and college shopping season unfolds, new survey data sheds light on consumer spending trends and behaviors for 2024. This year,