Insights & Resources
Feature: As AI Eats Web Traffic, Don’t Panic—Evolve
An SEO expert offers three tips for adapting to “zero click” searches and chatbots. Based on insights from Kelly Cutler, an associate professor at the
SRC partner: New Black Friday with Less Impulse, More Intention
Congratulations Black Friday You’ve come a long way since your name was coined 50 years ago. You’re growing up. Your adorable children—Cyber Monday, Small Business Saturday, and
Google AI Overviews Decoded
At the Spiegel Research Center, we collaborate with faculty, organizations, and students on advertising research projects. One of the ways we engage students is through
How Generative AI Is Transforming Modern Marketing
In a recent presentation titled Transforming Marketing With Generative AI: A Research-Based Approach, Kelly Cutler, Associate Professor of Marketing and Communication at Northwestern University, explored
Strategic Shopping: Why Americans Start Early but Spend Less
Executive Summary The 2025 holiday season reflects a growing tension between enthusiasm and economic restraint. Data from the October 2025 Prosper Insights & Analytics survey,