Retail Trends, Spending, and Easter Celebratory Patterns
Executive Summary Easter falls between the Super Bowl and Mother’s Day in terms of popularity among American celebrations. Over the past eight years, there has been a slight decrease in the observance of Easter, along with a minor dip in associated spending. Factors such as the presence of children, age, and income strongly influence individuals’ […]
Valentine’s Day Beyond Cards and Candy
Executive Summary Valentine’s Day remains a meaningful but evolving consumer holiday, shaped by long-term declines in participation alongside steady and increasingly targeted spending. Findings from the January 2026 Prosper Insights & Analytics survey conducted in cooperation with the National Retail Federation (n=7,791) show that just over half of U.S. adults plan to celebrate Valentine’s Day, […]
The Business of Watching the Super Bowl
Executive Summary The Super Bowl continues to operate as a major cultural and consumer event, with participation levels rivaling traditional U.S. holidays and spending patterns that extend well beyond the game itself. Findings from the January 2026 Prosper Insights & Analytics survey conducted in cooperation with the National Retail Federation (n=7,991) show that Super Bowl […]
Google AI Overviews Decoded
At the Spiegel Research Center, we collaborate with faculty, organizations, and students on advertising research projects. One of the ways we engage students is through the Spiegel Scholars Program, where they collect and analyze real-world data, develop recommendations for marketing managers, and identify opportunities for future research at the Spiegel Research Center. This summer, the […]