Father’s Day Spending as Consumers Seek More Meaningful Ways to Celebrate
Executive Summary Based on a survey of 7,914 consumers conducted by Prosper Insights & Analytics in cooperation with the National Retail Federation, Father’s Day remains one of America’s most celebrated holidays, with spending and participation continuing to grow. 76.8% of Americans plan to celebrate Father’s Day in 2026, making it the nation’s sixth most popular […]
How Experience-Driven Gifting is Shaping Mother’s Day Retail
Executive Summary Mother’s Day continues to stand out as one of the most widely celebrated holidays in the U.S., with strong participation and growing economic impact. While overall celebration rates have remained relatively steady, spending patterns and consumer behavior are shifting in notable ways, revealing a move toward more meaningful, experience-driven gifting and a broader […]
Retail Trends, Spending, and Easter Celebratory Patterns
Executive Summary Easter falls between the Super Bowl and Mother’s Day in terms of popularity among American celebrations. Over the past eight years, there has been a slight decrease in the observance of Easter, along with a minor dip in associated spending. Factors such as the presence of children, age, and income strongly influence individuals’ […]