Video: Student Opportunities at Spiegel Research Center

Calling Medill IMC full-time, part-time, and online students: There are two ways to participate with the Spiegel Research Center.
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Wearable Devices: New Opportunities for Engagement

How bands, watches, and other wearables help brands foster anytime, anywhere consumer engagement.
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Taxonomy of a Branded App

Spiegel categorizes the various types of consumer value that branded apps are uniquely positioned to deliver.
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Dangers of a Bad App

Spiegel examines the risk of creating a subpar app—one that malfunctions or fails to deliver meaningful value—which can lead to consumer disengagement and lower sales activity.
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Research Director Ed Malthouse Featured in Northwestern Research Magazine

Article jokes about Malthouse’s ability to “turn people into nerds” and make data engaging and accessible
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Spiegel Research Center Recognized For Marketing Education

Spiegel impact with students, companies and academia profiled at 2017 EDGE awards.
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How Online Reviews Influence Sales

Learn how retailers can maximize the value of customer engagement and drive sales through online reviews.
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Impact of Owned Media vs. Paid Media on Brand Sales

How does your brand compare? Study on media and earnings data for 800 brands across 50 categories.
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