Spiegel Spotlight Interview Series with Former Deloitte CMO Jonathan Copulsky

How can content marketing drive revenue growth within B2B markets?
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It’s Complicated: How Consumers Engage, Shop, and Buy in Stores and Malls

Learn data-driven insights about how shoppers engage with brick-and-mortar stores in a mall setting — and how retailers can maximize the value of this engagement.
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Wearable Devices: New Opportunities for Engagement

How bands, watches, and other wearables help brands foster anytime, anywhere consumer engagement.
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Taxonomy of a Branded App

Spiegel categorizes the various types of consumer value that branded apps are uniquely positioned to deliver.
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Dangers of a Bad App

Spiegel examines the risk of creating a subpar app—one that malfunctions or fails to deliver meaningful value—which can lead to consumer disengagement and lower sales activity.
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Research Director Ed Malthouse Featured in Northwestern Research Magazine

Article jokes about Malthouse’s ability to “turn people into nerds” and make data engaging and accessible
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How Online Reviews Influence Sales

Learn how retailers can maximize the value of customer engagement and drive sales through online reviews.
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Impact of Owned Media vs. Paid Media on Brand Sales

How does your brand compare? Study on media and earnings data for 800 brands across 50 categories.
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