Why the Engagement Engine has replaced "The Funnel"

A new framework for how consumers engage with brands in today's digital ecosystem

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The new realities of consumer engagement

SRC's Engagement Engine provides a way for marketers to understand how VR and AR drive consumer value

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Successful Native Advertising is Visible, Engaging, and Honest

New studies on native advertising provide insight on how to leverage it for consumer engagement.

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Amazon expands to brick-and-mortar for omnichannel engagement

SRC’s Engagement Engine provides insight into the effect of omnichannel purchasing in Amazon’s new retail store.

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GrubHub, mobile apps and multi-platform engagement

Spiegel research provides insight into how marketers can harness the power of multi-platform engagement

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How Twitter delivers TV audiences: 3 insights for marketers

Spiegel research with Suddenlink Communications explores the link between Twitter buzz and TV viewership

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How to capture Generation Z with online reviews

Insight on how to engage this emerging generation via online reviews.

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How online reviews differ: verified vs. anonymous buyers

New Spiegel research with Power Reviews explores the issue of self motivated versus prompted reviews

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