IMC Spiegel Research Center - The Medill IMC Spiegel Research Center

Video: Student Opportunities at Spiegel Research Center

Calling Medill IMC full-time, part-time, and online students: There are two ways to participate with the Spiegel Research Center.

Wearable Devices: New Opportunities for Engagement

How bands, watches, and other wearables help brands foster anytime, anywhere consumer engagement.

Tweets by @SpiegelResearch

Taxonomy of a Branded App

Spiegel categorizes the various types of consumer value that branded apps are uniquely positioned to deliver.

Dangers of a Bad App

Spiegel examines the risk of creating a subpar app—one that malfunctions or fails to deliver meaningful value—which can lead to consumer disengagement and lower sales activity.

Research Director Ed Malthouse Featured in Northwestern Research Magazine

Article jokes about Malthouse’s ability to “turn people into nerds” and make data engaging and accessible

Spiegel Research Center Recognized For Marketing Education

Spiegel impact with students, companies and academia profiled at 2017 EDGE awards.

How Online Reviews Influence Sales

Learn how retailers can maximize the value of customer engagement and drive sales through online reviews.

Impact of Owned Media vs. Paid Media on Brand Sales

How does your brand compare? Study on media and earnings data for 800 brands across 50 categories.