IMC Spiegel Research Center - The Medill IMC Spiegel Research Center

Why a Bad Review Can Be Good For Business

Spiegel research on negative reviews featured in AdWeek

Article jokes about Malthouse’s ability to “turn people into nerds” and make data engaging and accessible

Spiegel impact with students, companies and academia profiled at 2017 EDGE awards.

Learn how retailers can maximize the value of customer engagement and drive sales through online reviews.

Video overview of SRC research on new ways customers engage with brands and their financial impact of that engagement.

Customer engagement ecosystem paper (linked here) awarded best paper from Journal of Marketing Management

Our graduate team found ten articles demonstrating ways consumer engagement can improve brand awareness.

How does your brand compare? Study on media and earnings data for 800 brands across 50 categories.