ABOUT
History
What We Do
Leadership
Contact
Jobs
SPONSORSHIP
Our Sponsors
Become a Sponsor
STUDIES & RESEARCH
SRC Engagement Engine
Branded App ROI
Online Reviews
Studies
Research Process
Publications & Presentations
NEWS
CONTACT
Contact Us
Speaking Engagements
Spiegel Research Center recognized for marketing education
Spiegel impact with students, companies, and academia profiled at 2017 EDGE awards.
Continue Reading
How Online Reviews Influence Sales
Learn how retailers can maximize the value of customer engagement and drive sales through online reviews.
Continue Reading
Tweets by @SpiegelResearch
From Reviews to Revenue
New study on how rating and reviews affect conversion rates on e-commerce sites.
Continue Reading
Impact of Owned Media vs. Paid Media on Brand Sales
How does your brand compare? Study on media and earnings data for 800 brands across 50 categories.
Continue Reading
Branded App ROI
Learn about Spiegel's data-driven insights measuring the ROI of branded mobile apps.
Continue Reading
Consumer Engagement Engine Infographic
SRC's signature framework summarized in an infographic
Continue Reading
Meet the 2017 Spiegel Fellows
Spiegel Research Center has a new cohort of 10 graduate fellows. Learn more about their projects.
Continue Reading
Op Ed: Political Activism and Consumer Engagement
In this op ed, our student impact team explores several examples of company responses to political consumer engagement.
Continue Reading
