Impact of Owned Media vs. Paid Media on Brand Sales

How does your brand compare? Study on media and earnings data for 800 brands across 50 categories.

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Branded App ROI

Learn about Spiegel's data-driven insights measuring the ROI of branded mobile apps.

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Consumer Engagement Engine Infographic

SRC's signature framework summarized in an infographic

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Meet the 2017 Spiegel Fellows

Spiegel Research Center has a new cohort of 10 graduate fellows. Learn more about their projects.

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Op Ed: Political Activism and Consumer Engagement

In this op ed, our student impact team explores several examples of company responses to political consumer engagement.

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5 Must-Reads of March 2017

Our team of graduate students has curated 5 examples that show the range of owned and paid media.

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Customers as creatives: how to engage consumers in brand co-creation

How to leverage best practices in co-creation for effective consumer engagement

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Successful Native Advertising is Visible, Engaging, and Honest

New studies on native advertising provide insight on how to leverage it for consumer engagement.

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