Why a Bad Review Can Be Good For Business

Spiegel research on negative reviews featured in AdWeek
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Research Director Ed Malthouse Featured in Northwestern Research Magazine

Article jokes about Malthouse’s ability to “turn people into nerds” and make data engaging and accessible
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Spiegel Research Center Recognized For Marketing Education

Spiegel impact with students, companies and academia profiled at 2017 EDGE awards.
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How Online Reviews Influence Sales

Learn how retailers can maximize the value of customer engagement and drive sales through online reviews.
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New Video: Engagement that Drives Customer Value

Video overview of SRC research on new ways customers engage with brands and their financial impact of that engagement.
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Spiegel Research Center Wins Best Paper of 2016

Customer engagement ecosystem paper (linked here) awarded best paper from Journal of Marketing Management
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Consumer Engagement Round-Up: Brand Awareness

Our graduate team found ten articles demonstrating ways consumer engagement can improve brand awareness.
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Impact of Owned Media vs. Paid Media on Brand Sales

How does your brand compare? Study on media and earnings data for 800 brands across 50 categories.
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