It’s Complicated: How Consumers Engage, Shop, and Buy in Stores and Malls
Learn data-driven insights about how shoppers engage with brick-and-mortar stores in a mall setting — and how retailers can maximize the value of this engagement.
Spiegel examines the risk of creating a subpar app—one that malfunctions or fails to deliver meaningful value—which can lead to consumer disengagement and lower sales activity.
