Why the Engagement Engine has replaced "The Funnel"

A new framework for how consumers engage with brands in today's digital ecosystem

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How Twitter delivers TV audiences: 3 insights for marketers

Spiegel research with Suddenlink Communications explores the link between Twitter buzz and TV viewership

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How to capture Generation Z with online reviews

Insight on how to engage this emerging generation via online reviews.

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How online reviews differ: verified vs. anonymous buyers

New Spiegel research with Power Reviews explores the issue of self motivated versus prompted reviews

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3 Tips to capture Generation Z on a mobile app

Insight on how to engage this emerging generation on mobile apps

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The best of mobile platforms: three things award-winning apps have in common

Mobile Excellence Awards provides insights to marketers what is the best in mobile app development

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Marketing lessons from Starbucks “Red Cup Controversy”

SRC research provides insight into the success of Starbucks amid the "Red Cup Controversy"

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The Starbucks and Spiegel secret to customer loyalty

Medill TalentQ keynote speaker, Terry Davenport, SVP of Marketing at Starbucks, on building customer loyalty

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