Spiegel Research Center recognized for marketing education

Spiegel impact with students, companies, and academia profiled at 2017 EDGE awards.
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How Online Reviews Influence Sales

Learn how retailers can maximize the value of customer engagement and drive sales through online reviews.
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From Reviews to Revenue

New study on how rating and reviews affect conversion rates on e-commerce sites.
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Impact of Owned Media vs. Paid Media on Brand Sales

How does your brand compare? Study on media and earnings data for 800 brands across 50 categories.
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Branded App ROI

Learn about Spiegel's data-driven insights measuring the ROI of branded mobile apps.
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Consumer Engagement Engine Infographic

SRC's signature framework summarized in an infographic
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Meet the 2017 Spiegel Fellows

Spiegel Research Center has a new cohort of 10 graduate fellows. Learn more about their projects.
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Op Ed: Political Activism and Consumer Engagement

In this op ed, our student impact team explores several examples of company responses to political consumer engagement.
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