How does your brand compare? Study on media and earnings data for 800 brands across 50 categories.

Learn about Spiegel's data-driven insights measuring the ROI of branded mobile apps.

SRC's signature framework summarized in an infographic

Spiegel Research Center has a new cohort of 10 graduate fellows. Learn more about their projects.

In this op ed, our student impact team explores several examples of company responses to political consumer engagement.

Do online reviews affect sales? If so, in what ways, by how much, and under what circumstances? Spiegel provides data-driven insights on how retailers can maximize the value of their engagement with consumers through online reviews.

How to leverage best practices in co-creation for effective consumer engagement

New studies on native advertising provide insight on how to leverage it for consumer engagement.