Why the Engagement Engine has replaced "The Funnel"

A new framework for how consumers engage with brands in today's digital ecosystem

Consumer Engagement Engine Infographic

SRC's signature framework summarized in an infographic

Learn how to use virtual reality as a powerful tool to drive consumer value

New studies on native advertising provide insight on how to leverage it for consumer engagement.

SRC’s Engagement Engine provides insight into the effect of omnichannel purchasing in Amazon’s new retail store.

Spiegel research provides insight into how marketers can harness the power of multi-platform engagement

Spiegel research with Suddenlink Communications explores the link between Twitter buzz and TV viewership

Insight on how to engage this emerging generation via online reviews.