Insights & Resources

How Experience-Driven Gifting is Shaping Mother’s Day Retail

Executive Summary Mother’s Day continues to stand out as one of the most widely celebrated holidays in the U.S., with strong participation and growing economic

SRC Presents New Findings on Advertising Context at ARF AudiencexScience 2026

At Advertising Research Foundation (ARF) AudiencexScience 2026 in New York City, during the March 18 and 19 program, one theme came into sharper focus: context

Retail Trends, Spending, and Easter Celebratory Patterns

Executive Summary Easter falls between the Super Bowl and Mother’s Day in terms of popularity among American celebrations. Over the past eight years, there has

Green, Gatherings, and Grocery Spend: St. Patrick’s Day Trends

Executive Summary St. Patrick’s Day holds its place as a widely celebrated cultural moment in the U.S., with participation and spending showing steady consistency. The

Feature: Highlight in Ads of Brands on Science Marketing

Spiegel Research Center Study on Trust, Transparency & Advertising to Scientists SRC research was spotlighted in Ads of Brands, highlighting a new study on how