The Medill Spiegel Research Center investigates how customer engagement with brands correlates with purchase behavior. Explore our insights and findings now.
Summary The Super Bowl, deeply ingrained in American culture, significantly shapes consumer behavior and happiness. Prosper Insights & Analytics’ January 2024 survey of 8,239 participants
Summary The article explores the transformative potential of Generative AI in the retail sector, drawing a parallel to the holographic librarian Vox 114 from the
By Martin P. Block, Professor Emeritus, Medill Integrated Marketing Communications and Yingying Chenb, Department Chair and Professor of Electrical and Computer Engineering and the Peter