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Research Insights

The Medill Spiegel Research Center investigates how customer engagement with brands correlates with purchase behavior. Explore our insights and findings now.

LOCAL NEWS INITIATIVE
What Drives People to Pay for Local Journalism?
Educational Initiatives

Madison Ave. Meets the Merchants

Madison Ave. Meets the Merchants A Report from the IAB’s Annual Leadership Meeting By Larry DeGaris, Executive Director, Medill Spiegel Research Center “Signal Loss”—Avoidance and

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Educational Initiatives

Sports Betting

Summary This article provides insights into the increasing interest in sports betting and its connection to consumer behavior, demographics, and personality traits. Understanding these dynamics

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Retail Tech Bulletin

Retail Theft and Consumers

Summary: This article discusses retail shrinkage on the rise, largely attributed to theft, prompting retailers to secure items; however, recent data suggests that this short-term

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Profiles

Frank Mulhern

Hamad bin Khalifa Al-Thani Professor of Integrated Marketing Communications at the Medill School at Northwestern University and Director of the Retail Analytic Council As Director

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Profiles

Larry DeGaris

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Profiles

Martin Block

Professor Emeritus, Integrated Marketing Communications, Northwestern University Former Executive Director of the Retail Analytics Council.  Co-author of ‘Understanding China’s Digital Generation, Media Generations: Media Allocation

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