We aim to have our work create impact. We do so by understanding the types of engagement that deliver results, and then helping organizations identify the “right” way to engage with their customers. This approach is fact based and data driven.
To help accomplish this goal, we are always seeking partners who share our ideas and are interested in supporting our work.
Become a Partner
The Medill Spiegel Research Center actively seeks new research and practitioner partnerships.
For more information or to become involved, please contact us.
Our Research Process
Select the Topic
We collaborate with our industry-leading advisory board and industry practitioners to develop timely customer and marketing research questions.
We investigate these issues by working with our corporate partners who share databases with us.
AnalyzeOur experienced researchers apply the most appropriate theories and models to unpuzzle the core issue.
Refine & Share
We work with partners to refine in-market tests, validate research results and share the final insights with professionals and academics in trade, academic, and popular press.