Insights & Resources

Harvard Independent: Journalism at Risk in the AI Era

Generative AI is changing how we discover information—and journalism is caught in the middle. When large language models can synthesize reporting instantly, fewer readers click

Consumer Adoption of AI Search Is Accelerating: Implications for Marketing Practice

Executive Summary Research points to a fundamental reconfiguration of search, with AI tools accelerating adoption, changing consumer behaviors and challenging marketing frameworks. AI search adoption

Grandparents Represented 14% of Back-to-School Shoppers: Don’t Miss Them in Your Seasonal Campaign

Back-to-school season is one of the biggest shopping seasons of the year for families across the country. It’s also an important time for advertisers, as

Forbes Puts the Spotlight on Rethinking Retail by the Retail Analytics Council

The Retail Analytics Council’s book, Rethinking Retail: What Marketers and Retailers Can Learn About Consumer Preference from Analytics, is already drawing national attention. Forbes recently

Back-to-School and College Spending Rivals Holiday Season Spending

Executive Summary The July 2024 Prosper Insights and Analytics survey (n = 7,533) highlights the scale and dynamics of back-to-school and college shopping, underscoring its