Insights & Resources
AI in Search Marketing Adoption Is High While Gaps Remain
Artificial Intelligence in Search Marketing 2026 AI has rapidly moved from an emerging technology to essential infrastructure in search marketing, yet significant questions remain about
Creator Marketing 2026: Wave 4
A Survey of Marketing Professionals Who Use Creator Marketing: Full Findings Report By Frank Dudley, Professor and Associate Director, Retail Analytics Council, and Frank Mulhern,
Kelly Cutler Presented on AI ROI at the 2026 AMEC Global Summit on Measurement
Kelly Cutler, associate professor and associate director of research at Northwestern University’s Medill Spiegel Research Center, presented at the 2026 AMEC Global Summit on Measurement,
More Than Notebooks and Backpacks
By Melissa Nelson, Marketing and Communications, Retail Analytics Council, Northwestern University Findings from research conducted by Prosper Insights & Analytics, in cooperation with the National
Featured in ANA: Kelly Cutler Discusses Paid Search in the AI Era
Kelly Cutler, associate professor and associate director of research at Northwestern University’s Medill Spiegel Research Center, was featured in the Association of National Advertisers (ANA)