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Media Consumption and Influence: Cross-cultural Comparison of the United States and China
By Martin P. Block, Professor Emeritus, Medill Integrated Marketing Communications and Yingying Chenb, Department Chair and Professor of Electrical and Computer Engineering and the Peter D. Cherasia Faculty Scholar at Rutgers University Introduction Previous cross-cultural studies have provided theories and evidence of distinctive patterns in consumer attitudes, behavior, and outcomes of consuming specific media channels, […]
Martin Block
Professor Emeritus, Integrated Marketing Communications, Northwestern University Former Executive Director of the Retail Analytics Council. Co-author of ‘Understanding China’s Digital Generation, Media Generations: Media Allocation in a Consumer-Controlled Marketplace’, ‘Retail Communities: Customer Driven Retailing, Analyzing Sales Promotion, Business-to-Business Market Research’ and ‘Cable Advertising: New Ways to New Business’. Dr. Block has also been published in […]
Conversations with a Chat Bot PART 2
Introduction In Part 1 of “Conversation With A Chat Bot,” we outlined five evolving foundational technology concepts: Artificial Intelligence (AI); Artificial General Intelligence (AGI); General Adversarial Networks (GANS); Chat Bots … and on the horizon…Neuromorphic Computing. Adapt and adopt! Leadership and Management teams and entire organizations must learn to merge pragmatic analysis with the free-flowing […]
Melissa Nelson
Marketing and Communications Melissa Nelson serves as the head of Marketing and Communications for the Retail Analytics Council. In addition, she is the editor of the Retail Tech Bulletin. With more than twenty years of experience in the marketing and communications field, Nelson has experience in the government, public, nonprofit and technology industries.
Conversations with a Chat Bot PART 1
By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council, Ronald Lunde, former senior executive in the grocery and advertising industries, Gary Drenik and Phil Rist, Prosper Insights and Analytics The digitally connected global consumer challenges leader and management teams to focus on nonlinear interactions, to see their future market and non-market models as complex […]