Insights & Resources
AI’s Rapid Growth Limited to the Young and Affluent; Trust and Privacy Issues Remain
AI’s Rapid Growth Limited to the Young and Affluent; Trust and Privacy Issues Remain By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council
Unwrapping Holiday Shopping 2024
Unwrapping Holiday Shopping 2024 By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council A recent survey provides insight into how prepared shoppers were by
Thanksgiving and Black Friday: Trends and Traditions
Executive Summary: This report explores consumer behavior and trends surrounding the Thanksgiving and Black Friday holiday shopping events based on the November 2024 Prosper Insights
Winter Holidays and Shopping Trends: Insights from October 2024 Data
Executive Summary: This article presents key findings from the October 2024 Prosper Insights & Analytics survey (n=8,191), focusing on early holiday celebration plans, spending behavior,
This Halloween Consumers Aren’t Scared of Inflation
Executive Summary: Halloween remains a key retail event in the United States, attracting millions of consumers and generating significant economic activity through costume purchases, decorations,