Research Insights
The Medill Spiegel Research Center investigates how customer engagement with brands correlates with purchase behavior. Explore our insights and findings now.
What Drives People to Pay for Local Journalism?
Conversations with a Chat Bot PART 1
By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council, Ronald Lunde, former senior executive in the grocery and advertising industries, Gary Drenik and
How Online Reviews Influence Sales
Evidence of the Power of Online Reviews to Shape Customer Behavior
How B2B Engagement Drives Revenue
Evidence that Engagement with Marketing Drives Business Results in B2B Relationships
Online Negative Word-of-Mouth
Do negative posts in a social media environment impact purchase behavior?
Star Ratings and Review Content
How do star ratings and review content influence purchase?
Self Motivated vs. Prompted Reviews
How does self selection impact star ratings for online reviews?
From Reviews to Revenue
How do rating and reviews affect conversion rates on e-commerce sites?
What Causes Subscribers To Pay For Local News?
What Content and Behaviors Help Local News Organizations Retain Subscribers
The Consumer Engagement Engine
A New Framework to Understand How Customers Engage with Brands