Research Insights

The Medill Spiegel Research Center investigates how customer engagement with brands correlates with purchase behavior. Explore our insights and findings now.

LOCAL NEWS INITIATIVE
What Drives People to Pay for Local Journalism?

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Customer Reviews

Star Ratings and Review Content

How do star ratings and review content influence purchase?

Customer Reviews

Self Motivated vs. Prompted Reviews

How does self selection impact star ratings for online reviews?

Customer Reviews

From Reviews to Revenue

How do rating and reviews affect conversion rates on e-commerce sites?

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Local News

What Causes Subscribers To Pay For Local News?

What Content and Behaviors Help Local News Organizations Retain Subscribers

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Digital Platforms

Multi-Sided Platforms

Customer Data Allows Retailers to Understand the Value of MSPS

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Customer Engagement

The Consumer Engagement Engine

A New Framework to Understand How Customers Engage with Brands