Medill Spiegel Research Center Research Insights

Mobile

Evidence of the Value of Consumer Engagement Via Branded Apps

Customer Reviews

Evidence of the Power of Online Reviews to Shape Customer Behavior

Digital Platforms

The Impact of Owned Media vs. Paid Media on Brand Sales

Customer Engagement

Evidence that Engagement with Marketing Drives Business Results in B2B Relationships

Digital Platforms

Do consumers who engage in social media contests buy more?

Customer Reviews

Do negative posts in a social media environment impact purchase behavior?

Mobile

How does multi-channel engagement affect purchase behavior?

Digital Platforms

How does multi-channel engagement affect purchase behavior?

Customer Engagement

Do instant rewards drive purchase in a loyalty program?

Customer Reviews

How do star ratings and review content influence purchase?

Customer Reviews

How does self selection impact star ratings for online reviews?

Customer Reviews

How do rating and reviews affect conversion rates on e-commerce sites?

Local News

What Content and Behaviors Help Local News Organizations Retain Subscribers

Digital Platforms

Customer Data Allows Retailers to Understand the Value of MSPS

Customer Engagement

A New Framework to Understand How Customers Engage with Brands

Research Insights