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Research Insights

The Medill Spiegel Research Center investigates how customer engagement with brands correlates with purchase behavior. Explore our insights and findings now.

LOCAL NEWS INITIATIVE
What Drives People to Pay for Local Journalism?
Profiles

Martin Block

Professor Emeritus, Integrated Marketing Communications, Northwestern University Former Executive Director of the Retail Analytics Council.  Co-author of ‘Understanding China’s Digital Generation, Media Generations: Media Allocation

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Educational Initiatives

Conversations with a Chat Bot PART 2

Introduction In Part 1 of “Conversation With A Chat Bot,” we outlined five evolving foundational technology concepts: Artificial Intelligence (AI); Artificial General Intelligence (AGI); General

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Profiles

Melissa Nelson

Marketing and Communications Melissa Nelson serves as the head of Marketing and Communications for the Retail Analytics Council. In addition, she is the editor of

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Educational Initiatives

Conversations with a Chat Bot PART 1

By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council, Ronald Lunde, former senior executive in the grocery and advertising industries, Gary Drenik and

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