Insights & Resources
Research Reveals Media Synergy is the Sweet Spot
At the 2025 AUDIENCExSCIENCE conference, hosted by the Advertising Research Foundation (ARF) on March 25–26 in New York City, leaders in advertising, media, and data
Despite Tradition, Easter Shoppers Prioritize Sweet Treats Over Sentimental Staples
Executive Summary: Prosper Insights & Analytics, in cooperation with the National Retail Federation (NRF), has been surveying consumers for over 20 years on their seasonal
Gen-Z, Millennials, and Gen-X drive St. Patrick’s Day Spending
Executive Summary: St. Patrick’s Day emerges as a flourishing American celebration, gaining popularity and showcasing notable trends in consumer behavior. The latest Prosper Insights &
Valentine’s Day Evolves with Fewer Romantic Celebrations, More Family-Centered Traditions
Executive Summary: Valentine’s Day has long been associated with romance, but recent trends suggest that its focus and participation are shifting. Fewer people celebrate with
Super Bowl LIX From Tailgates to Retail Trends
Super Bowl LIX From Tailgates to Retail Trends By Dr. Martin Block, Professor Emeritus, Northwestern University, Retail Analytics Council Executive Summary: The Super Bowl continues