Insights & Resources
Feature: SRC Research Guides CPG Brands on Generative AI in MediaPost
Spiegel Research Center’s AI Framework Spotlighted in MediaPost Northwestern’s Medill Spiegel Research Center was recently featured in MediaPost, where its ITMS framework: Introduce, Test, Measure,
Valentine’s Day Beyond Cards and Candy
Executive Summary Valentine’s Day remains a meaningful but evolving consumer holiday, shaped by long-term declines in participation alongside steady and increasingly targeted spending. Findings from
The Business of Watching the Super Bowl
Executive Summary The Super Bowl continues to operate as a major cultural and consumer event, with participation levels rivaling traditional U.S. holidays and spending patterns
21 Digital Marketing Experts on How AI Search Overviews are Changing Their Industry
Last summer, the Medill School of Journalism, Media Integrated Marketing Communications piloted a new program called The Spiegel Scholars Program. We invited three highly qualified
Spiegel Research Center Data Visualizations Earn Top Honors
Spiegel Research Center Data Visualizations Earn Top Honors Two data visualization projects affiliated with the Spiegel Research Center were recognized at the 2026 Big Ten