Insights & Resources
Harvard Independent: Journalism at Risk in the AI Era
Generative AI is changing how we discover information—and journalism is caught in the middle. When large language models can synthesize reporting instantly, fewer readers click
Consumer Adoption of AI Search Is Accelerating: Implications for Marketing Practice
Executive Summary Research points to a fundamental reconfiguration of search, with AI tools accelerating adoption, changing consumer behaviors and challenging marketing frameworks. AI-driven search is not
Grandparents Represented 14% of Back-to-School Shoppers: Don’t Miss Them in Your Seasonal Campaign
Back-to-school season is one of the biggest shopping seasons of the year for families across the country. It’s also an important time for advertisers, as
Content Marketing and AI – Best Practices
Content Marketing and AI – Best Practices How can we leverage best practices and AI for content marketing? By Kelly Cutler, Northwestern University Content Marketing has
The Evolution of Digital Marketing in the Era of AI
The Evolution of Digital Marketing in the Era of AI By Kelly Cutler, Northwestern University The Evolution of Digital Data privacy has taken the spotlight