Insights & Resources

Partnership with Copacino Fujikado to Advance Data-Driven Marketing

A first-of-its-kind partnership has been announced between Northwestern University’s Medill Spiegel Research Center (SRC) and Seattle-based independent creative and media agency Copacino Fujikado, as reported

ANA Feature: AI and Small Business Marketing

SMBs Ratchet Up Their Social Media Presence Small- and medium-sized businesses are starting to leverage AI to close the content creation gap By Dominick Fils-Aimé

Consumer Adoption of AI Search Is Accelerating: Implications for Marketing Practice

Executive Summary Research points to a fundamental reconfiguration of search, with AI tools accelerating adoption, changing consumer behaviors and challenging marketing frameworks. AI-driven search is not

Grandparents Represented 14% of Back-to-School Shoppers: Don’t Miss Them in Your Seasonal Campaign

Back-to-school season is one of the biggest shopping seasons of the year for families across the country. It’s also an important time for advertisers, as

Harvard Independent: Journalism at Risk in the AI Era

Generative AI is changing how we discover information—and journalism is caught in the middle. When large language models can synthesize reporting instantly, fewer readers click